Wednesday, January 17, 2007

Um, I think I'm offended?

Or just disappointed? It's that new Kleenex campaign, "Let It Out." Yeah, we're supposed to be impressed that some actor sits on living room furniture in the middle of a park or a street, chatting with some real person who talks about something that makes them cry. Like, this beautiful woman talking about losing 30 friends in Katrina. I didn't know it was a Kleenex commercial, so I was really touched by this woman's words--then they trotted out the box of Kleenex and the logo. And I felt cheap and used.

Like a tissue.

1 comment:

Anonymous said...

I think that the let it out commercial is the most beautiful commercial and idea I have seen in a long long time...it's easier to talk to a told stranger that someone you know