Monday, June 06, 2005

Sixteen Tons and What Do You Get?

Apparently, you get a commercial filled with sexy "coal miners" promoting the joys of "cleaner" coal technologies from GE (check it out here). I'll confess to a guilty enjoyment of their dancing elephants, promoting their day-late, dollar-short pseudogreening of corporate operations. But the coal miner propaganda goes too far.

The song, written by Merle Travis in 1946 and later made a hit by Tennessee Ernie Ford, laments the life of a coal miner who "owes my soul to the company store." How did GE miss the irony on this one?

Fortunately, lots of bloggers have noticed this farce. And here's a commentary from Slate and NPR's Day to Day.

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